PRIVACY POLICY

Effective Date: July 23, 2025

This Privacy Policy describes how Bergstrom Aesthetics ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our spa, use our services, or interact with our website (if applicable). We are committed to protecting your privacy and handling your personal information responsibly.

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By accessing or using our services in Fargo, North Dakota, you agree to the terms of this Privacy Policy.

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1. Information We Collect

We may collect various types of information from and about you, including:

• Personal Identifiable Information (PII):

  • Contact Information: Name, address, email address, phone number.

  • Demographic Information: Date of birth, gender.

  • Payment Information: Credit card details, billing address (processed securely by third-party payment processors; we do not store full credit card numbers).

• Health and Wellness Information:

  • Medical History: Relevant health conditions, allergies, medications, past treatments, and aesthetic goals necessary for safe and effective service provision.

  • Treatment Records: Details of services received, products purchased, and progress notes.

  • Photos: Before and after photos, with your explicit consent, for treatment planning and progress tracking.

• Website Usage Information (if applicable):

  • Device Information: IP address, browser type, operating system.

  • Usage Data: Pages visited, time spent on pages, links clicked, referring URLs.

  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 7).

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2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: To schedule appointments, deliver aesthetic and wellness treatments, and manage your client account.

• To Personalize Your Experience: To tailor services and product recommendations based on your health profile and preferences.

• For Communication: To send appointment confirmations, reminders, follow-up instructions, and respond to your inquiries.

• For Marketing and Promotions: To inform you about new services, special offers, and events that may be of interest to you, with your consent where required. You can opt-out of marketing communications at any time.

• For Internal Operations: To improve our services, analyze business performance, manage our facility, and for quality assurance.

• For Billing and Payments: To process transactions and manage financial records.

• For Legal and Safety Reasons: To comply with applicable laws, regulations, and professional standards; to protect our rights, property, or safety, and the rights, property, or safety of our clients or others.

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3. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

• With Service Providers: We may share information with trusted third-party service providers who perform functions on our behalf, such as payment processing, scheduling software, IT support, and marketing services. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.

• We will not share mobile information or personally identifiable information with third parties for marketing or promotional purposes.

• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

• For Legal Reasons: We may disclose your information if required to do so by law, in response to a subpoena, court order, or other legal process, or if we believe it is necessary to protect the rights, property, or safety Bergstrom Aesthetics, our clients, or the public.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

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4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

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5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely dispose of it.

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6. Your Rights

Depending on applicable laws, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.

• Correction: Request correction of inaccurate or incomplete personal information.

• Deletion: Request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).

• Opt-Out: Opt-out of receiving marketing communications from us.

• Withdraw Consent: Withdraw your consent for certain processing activities where consent was the basis for processing.

To exercise any of these rights, please contact us using the information provided in Section 9.

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7. Cookies and Tracking Technologies

Our website (if applicable) may use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user behavior. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

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8. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

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9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically.

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11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Bergstrom Aesthetics

2601 University Drive S Fargo, ND 58103

701-235-5200

info@bergstromaesthetics.com